AWARENESS: A life event occurs ————————————————–>

(such as a marriage, divorce, job change, kids out of house etc..)

RESEARCH: Then Research Begins ———————————————->

(prospects begin educating themselves)

INTENT: Then a Prospect decides ‘Yes’ or “no’ on intent to buy—–>

LOOK LOCALLY: Then a prospect starts to look locally out of convenience———————————————————————————–>

PURCHASE: Then they make a purchase————————————–>