AWARENESS: A life event occurs ————————————————–>![this is how customers search and make a purchase decision](http://gotresultsmarketing.com/wp-content/uploads/2017/02/customer-purchase-funnel.png)
(such as a marriage, divorce, job change, kids out of house etc..)
RESEARCH: Then Research Begins ———————————————->
(prospects begin educating themselves)
INTENT: Then a Prospect decides ‘Yes’ or “no’ on intent to buy—–>
LOOK LOCALLY: Then a prospect starts to look locally out of convenience———————————————————————————–>
PURCHASE: Then they make a purchase————————————–>