Seo - On Page Optimization
Google Panda refers to the onsite optimization of a website or page. The goal here is to achieve a high Quality Score (QS) & High Page Rank (PR). The following is an outline of the major components of Google Panda (onsite optimization) factors:
- Onsite Architecture & Load Speed
- Trying to get Website Load Speed down under 4 seconds, as low as possible.
- Overall goal is to build up the PR on the index page, but then spread PR into the internal pages, through internal linking and reasons/content for the customer to click into.
- Onsite SEO Content
- Focus is now “Topically based” content, (NOT “keyword based” content anymore)
- Clean “copyscape” approved content written from scratch, not spun.
- Need a mix of keyword optimization WITH Topical based content, focus is “Topical Relevance”
- Examples of Topical content include:
i. “How to…”
ii. “Tips on”
iii. Articles on…
- The internal metric goal is 50% Topical content + 50% Keyword Content
- Replacing slowly the Spun content, grammar etc…
- Adding Content that talks about “the brand” (client’s brand) more.
- ADDING CONTENT REGULARLY
- Integration with Google Plus,
i. In a perfect world, we want to drive customers to review the client and make comments on the Clients Google Plus account. This takes a good working relationship with the client, the clients employees etc.
- Internal Linking
- We want the search engine to think we’re legit, to like us
- We want to help the user
i. I.e.: how long is the user on the site? Etc…
- We want links that the people can click through
i. I.e.: we don’t want just an index page with all pages coming off of that page or just on the sitemap
- Need Editable navigation
- Internal pages need to have different Sidebar navigation, that’s relevant to that page & other topics
- If someone goes to a post/page, we want it to lead them to related information/posts/pages with a strong call to action on every page
i. If possible, all pages should have strong call to action & video where applicable.
ii. Conversion factors need to be on every page: For example:
- Reliability Factors
- Years in business, licenses, experience, size of firm, certificates/degrees, awards
- Authorized Factors
- Brand names, trademarks, manufacturer name, authorized dealer, distribution, factory service etc.
- Safety Factors
- Insured, Bonded, Guarantees, Associations, Memberships, certified or trained employees
- Completeness Factors
- Quality, Cost & Variety of Product or Service
- Specialized Services, Products & Features
- Credit Cards
- Catalogs or Brochures etc…
- Shipping, Delivery or Pick-up information
- Hours of operations
- Positive pictures are best, stay away from negative pictures
- Tout the benefits of your product or service
- Picture a satisfied customer/video or written testimonials if possible
- Company Name, web address (yes, people forget this for branding), LOGO
- Related graphics or signs etc.
- Before-After pictures are good
- What is your address
- Nearest intersection with driving directions
- A visual Google map is easier,
- A shopping center name if people need to drive there etc.
Good Onsite Meta + Architecture + Good user content +good blend of back linking + Adding new content regularly = Successful Formula
Note: Below Here (for Comparison purposes) are OLD SEO techniques that don’t work anymore: FYI. the old was HIGHLY EFFECTIVE prior to Google Panda, but is outdated and needs to be updated…
- Used keyword + Geography based pages, see sitemap, THIS WAS HIGHLY EFFECTIVE prior to GOOGLE PANDA.
- Used Spun content
- Used Anchor Text links, THIS WAS HIGHLY EFFECTIVE prior to Google Penguin
- Used onsite blogs if the keywords did not rank
- Most of the sites are heavy in branding and answer the following questions:
- Who are you?
- What do you do?
- Where do you serve (geographic areas)
- Why should I use you versus a competitor
- WIFM (What’s in it for me—customer benefits)
- Video if at all possible
- Better than average onsite meta (on the stern site, I’ve just recently revamped the entire meta, and doing some experiments on it)
- For Google Maps/Places/Plus/Local etc., I use:
- Keywords in the additional details section
- Citations on top 100 sites, HIGHLY EFFECTIVE
- Reviews from other Google Users, HIGHLY EFFECTIVE before last 2 months
- I’ve experimented with linking to a Google places acct url
- Added Offers, Events, and Video to the Google Maps Page, highly effective.