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Seo - On Page Optimization

Google Panda refers to the onsite optimization of a website or page.  The goal here is to achieve a high Quality Score (QS) & High Page Rank (PR).  The following is an outline of the major components of Google Panda (onsite optimization) factors:

  1. Onsite Architecture & Load Speed
    1. Trying to get Website Load Speed down under 4 seconds, as low as possible.
    2. Overall goal is to build up the PR on the index page, but then spread PR into the internal pages, through internal linking and reasons/content for the customer to click into.
    3. Onsite SEO Content
      1. Focus is now “Topically based” content, (NOT “keyword based” content anymore)
      2. Clean “copyscape” approved content written from scratch, not spun.
      3. Need a mix of keyword optimization WITH Topical based content, focus is “Topical Relevance”
      4. Examples of Topical content include:

                                                 i.      “How to…”

                                                 ii.      “Tips on”

                                                 iii.      Articles on…

                                                 iv.      FAQ’s

  1. The internal metric goal is 50% Topical content + 50% Keyword Content
  2. Replacing slowly the Spun content, grammar etc…
  3. Adding Content that talks about “the brand” (client’s brand) more.
  5. Integration with Google Plus,

i.      In a perfect world, we want to drive customers to review the client and make comments on the Clients Google Plus account.  This takes a good working relationship with the client, the clients employees etc.

  1. Internal Linking
    1. We want the search engine to think we’re legit, to like us
    2. We want to help the user

i.      I.e.: how long is the user on the site? Etc…

  1. We want links that the people can click through

i.      I.e.: we don’t want just an index page with all pages coming off of that page or just on the sitemap

  1. Navigation
    1. Need Editable navigation
    2. Internal pages need to have different Sidebar navigation, that’s relevant to that page & other topics
    3. If someone goes to a post/page, we want it to lead them to related information/posts/pages with a strong call to action on every page

i.      If possible, all pages should have strong call to action & video where applicable.

ii.      Conversion factors need to be on every page: For example:

  1. Reliability Factors
    1. Years in business, licenses, experience, size of firm, certificates/degrees, awards
    2. Authorized Factors
      1. Brand names, trademarks, manufacturer name, authorized dealer, distribution, factory service etc.
      2. Safety Factors
        1. Insured, Bonded, Guarantees, Associations, Memberships, certified or trained employees
        2. Completeness Factors
          1. Quality, Cost & Variety of Product or Service
          2. Specialized Services, Products & Features
          3. Availability/Inventory
          4. Credit Cards
          5. Parking
          6. Catalogs or Brochures etc…
          7. Shipping, Delivery or Pick-up information
          8. Hours of operations
          9. Illustrations
            1. Positive pictures are best, stay away from negative pictures
            2. Tout the benefits of your product or service
            3. Picture a satisfied customer/video or written testimonials if possible
            4. Company Name, web address (yes, people forget this for branding), LOGO
            5. Related graphics or signs etc.
            6. Before-After pictures are good
            7. Location
              1. What is your address
              2. Nearest intersection with driving directions
              3. A visual Google map is easier,
              4. A shopping center name if people need to drive there etc.



Good Onsite Meta + Architecture + Good user content +good blend of back linking + Adding new content regularly = Successful Formula



Note: Below Here (for Comparison purposes) are OLD SEO techniques that don’t work anymore:  FYI.  the old was HIGHLY EFFECTIVE prior to Google Panda, but is outdated and needs to be updated…

  • Used keyword + Geography based pages, see sitemap, THIS WAS HIGHLY EFFECTIVE prior to GOOGLE PANDA.
  • Used Spun content
  • Used Anchor Text links, THIS WAS HIGHLY EFFECTIVE prior to Google Penguin
  • Used onsite blogs if the keywords did not rank
  • Most of the sites are heavy in branding and answer the following questions:
    • Who are you?
    • What do you do?
    • Where do you serve (geographic areas)
    • Why should I use you versus a competitor
    • WIFM (What’s in it for me—customer benefits)
    • Video if at all possible
    • Better than average onsite meta  (on the stern site, I’ve just recently revamped the entire meta, and doing some experiments on it)
    • For Google Maps/Places/Plus/Local etc., I use:
      • Keywords in the additional details section
      • Citations on top 100 sites, HIGHLY EFFECTIVE
      • Reviews from other Google Users, HIGHLY EFFECTIVE before last 2 months
      • I’ve experimented with linking to a Google places acct url
      • Added Offers, Events, and Video to the Google Maps Page, highly effective.


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